One Government. One Identity.

A single official system for logos, colors, and typography—ensuring consistency and credibility across all Government communications.

National Brand
Identity Guidelines

Access official logos, colors, typography,
and approved applications.

The National Brand Identity Guidelines of the Republic of Somaliland define the official standards for how the State is visually represented across all Government communications.

This portal provides the approved system for using national symbols and identity elements, including the National Emblem, State Logo, institutional logos, typography, color standards, and official applications—ensuring clarity, consistency, and national unity.

These standards apply to all ministries, Government institutions, agencies, partners, and service providers producing official materials on behalf of the Republic of Somaliland. Compliance strengthens public trust and ensures accurate representation at both national and international levels.

Somaliland Government policy conference posters displayed on an outdoor poster boardPrinted National Policy Coordination Conference poster in the Somaliland Government brand styleMinistry of the Presidency entrance signage carrying the Somaliland national emblemSomaliland Government street pole banner in the official green brand colourRoadside vertical billboard showing a Somaliland Government national policy posterSomaliland Government wayfinding signage totem for public service facilitiesMinistry of the Presidency logo applied to a frosted glass window, Republic of Somaliland
Somaliland Government policy conference posters displayed on an outdoor poster boardPrinted National Policy Coordination Conference poster in the Somaliland Government brand styleMinistry of the Presidency entrance signage carrying the Somaliland national emblemSomaliland Government street pole banner in the official green brand colourRoadside vertical billboard showing a Somaliland Government national policy posterSomaliland Government wayfinding signage totem for public service facilitiesMinistry of the Presidency logo applied to a frosted glass window, Republic of Somaliland
Government Green
HEX:
#00843D
RGB:
0 / 132 / 61
CMYK:
100 / 0 / 54 / 48
Nearest Pantone:
348 C
Copied
Red
HEX:
#DA291C
RGB:
218 / 41 / 28
CMYK:
0 / 81 / 87 / 15
Nearest Pantone:
485 C
Copied
Brown
HEX:
#9D4815
RGB:
157 / 72 / 21
CMYK:
0 / 54 / 87 / 38
Nearest Pantone:
2021 C
Copied
Color name
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
Nearest Pantone:
Black C
Copied
Black
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
0 / 0 / 0 / 100
Copied
White
HEX:
#FFFFFF
RGB:
255 / 255 / 255
CMYK:
0 / 0 / 0 / 0
Copied
Flowguide Gray 200
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
Copied
Flowguide Gray 100
HEX:
#000000
RGB:
0 / 0 / 0
CMYK:
100 / 100 / 100 / 100
Copied
The three official typefaces
Article 5 assigns one typeface to each role — Arial for Latin headings, Garamond for Latin body text, and Times New Roman for all Arabic. Each is shown with its specimen and an example in use.
Add caption here
This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Add caption here
This placeholder text serves as an example of how to structure your brand guidelines. Replace all content with your own copy before publishing.
Arial
/
Regular · Bold
Latin Script — Headings
AaBb0123
Garamond
/
Regular · Italic · Bold
Latin Script — Body Text
AaBb0123
Times New Roman
/
Regular
Arabic Script — Headings & Body Text
صوماليلاند